Social Media Manager Job Description Template

About [Company Name]

[Company Name] is a fast-growing SaaS company redefining how businesses operate with cloud-based solutions. Our marketing team plays a key role in building community and brand awareness globally.

The Opportunity

We are hiring a Social Media Manager to lead our social media strategy, create engaging content, and grow our online presence. You'll manage multiple platforms, drive engagement, and collaborate across departments to amplify the brand voice.

What You'll Do

Develop and execute social media strategies across LinkedIn, Twitter, Instagram, and TikTok
Create content calendars and oversee daily posting
Produce engaging multimedia content with designers and writers
Track social KPIs (engagement, reach, conversions)
Monitor social conversations and respond to community inquiries
Collaborate with demand gen on paid social campaigns
Run A/B tests to optimize content performance
Identify influencers and brand advocates for partnerships
Report on campaign effectiveness with actionable insights
Stay on top of platform algorithm changes and trends

What You'll Bring

3-5 years of social media management experience
Proficiency with scheduling tools (Hootsuite, Sprout Social, Buffer)
Strong writing and storytelling skills
Experience with paid social ad campaigns
Understanding of B2B and SaaS social strategies
Ability to analyze and present performance data
Creative mindset for multimedia campaigns
Collaboration skills to work with cross-functional teams
Strong organizational and time management abilities
Flexibility to adapt quickly to shifting priorities

Nice to Have

Experience with video editing tools (Premiere Pro, CapCut)
Background in community management
Knowledge of SEO for social platforms
Portfolio of past campaigns
Bachelor's degree in Marketing or Communications

What We Offer

Competitive salary range: $65,000 - $85,000
Comprehensive health, dental, and vision benefits
401(k) with match
Flexible PTO and paid holidays
Remote-first flexibility
Annual learning and development budget
Performance bonuses
Collaborative, creative marketing culture

About This Social Media Manager Job Description Template

This comprehensive social media manager job description template has been crafted to help you attract top talent in today's competitive market. Based on analysis of successful job postings from leading companies, this template includes all essential elements needed to communicate your opportunity effectively.

What Makes This Template Effective

Clear Structure: Organized sections make it easy for candidates to scan and understand the role

SEO Optimized: Includes relevant keywords to improve visibility on job boards and search engines

Inclusive Language: Written to appeal to diverse candidates and avoid unconscious bias

Comprehensive Coverage: Covers responsibilities, requirements, and benefits thoroughly

Customizable Format: Easy to modify for your specific needs and company culture

How to Use This Template

Copy the template using the button above

Replace all placeholder text (marked with brackets) with your information

Adjust requirements and responsibilities based on your specific needs

Add any unique perks or benefits your company offers

Review for accuracy and compliance with local regulations

Post to your careers page and job boards

Best Practices for Social Media Manager Hiring

When hiring for a social media manager position, focus on both technical skills and cultural fit. The best candidates will not only have the required experience but also align with your company's values and long-term vision. Use this template as a starting point, but don't forget to inject your company's personality and unique value proposition.