SEO Specialist Job Description Template

About [Company Name]

[Company Name] is a SaaS company that leverages inbound marketing and SEO to scale growth. Our content and optimization efforts drive millions of visits and thousands of leads each year.

The Opportunity

We are hiring an SEO Specialist to optimize our content, website structure, and backlink strategy. You'll work with content writers, web developers, and marketing managers to drive organic growth, improve SERP rankings, and expand our digital footprint.

What You'll Do

Conduct keyword research and build SEO strategies
Optimize on-page elements (titles, meta descriptions, H1s, schema)
Develop and execute link-building campaigns
Track SEO metrics (CTR, rankings, organic traffic)
Perform technical SEO audits and fixes
Collaborate with content writers to integrate SEO best practices
Work with developers to improve site speed and performance
Stay updated with Google algorithm changes
Report monthly SEO performance to stakeholders
Experiment with new strategies for international SEO

What You'll Bring

3-5 years of SEO experience in B2B or SaaS
Proficiency with SEO tools (SEMrush, Ahrefs, Moz)
Strong understanding of technical SEO and web analytics
Experience with CMS platforms (WordPress, HubSpot)
Knowledge of HTML, CSS, and JavaScript basics
Strong analytical and problem-solving skills
Ability to manage multiple projects
Excellent communication and collaboration abilities
Results-driven with focus on measurable KPIs
Creativity in link-building and content strategies

Nice to Have

Experience with international SEO campaigns
Background in CRO (conversion rate optimization)
Knowledge of paid media to complement organic
Bachelor's degree in Marketing or related field
Portfolio of successful SEO campaigns

What We Offer

Competitive salary range: $70,000 - $90,000
Comprehensive medical, dental, and vision coverage
401(k) with match
Generous PTO and flexible schedule
Remote-friendly environment
Learning and conference budget
Equity and bonus incentives
Collaborative, data-driven culture

About This SEO Specialist Job Description Template

This comprehensive seo specialist job description template has been crafted to help you attract top talent in today's competitive market. Based on analysis of successful job postings from leading companies, this template includes all essential elements needed to communicate your opportunity effectively.

What Makes This Template Effective

Clear Structure: Organized sections make it easy for candidates to scan and understand the role

SEO Optimized: Includes relevant keywords to improve visibility on job boards and search engines

Inclusive Language: Written to appeal to diverse candidates and avoid unconscious bias

Comprehensive Coverage: Covers responsibilities, requirements, and benefits thoroughly

Customizable Format: Easy to modify for your specific needs and company culture

How to Use This Template

Copy the template using the button above

Replace all placeholder text (marked with brackets) with your information

Adjust requirements and responsibilities based on your specific needs

Add any unique perks or benefits your company offers

Review for accuracy and compliance with local regulations

Post to your careers page and job boards

Best Practices for SEO Specialist Hiring

When hiring for a seo specialist position, focus on both technical skills and cultural fit. The best candidates will not only have the required experience but also align with your company's values and long-term vision. Use this template as a starting point, but don't forget to inject your company's personality and unique value proposition.