Marketing Manager Job Description Template

About [Company Name]

We're redefining [industry] with a product that customers genuinely love. Our NPS is 75, our organic growth rate is 40% monthly, and we've been featured in [publications]. But we're just getting started.

We believe great marketing isn't about shouting louder – it's about creating value that earns attention. Our content gets 500K monthly views, our community has 10K engaged members, and our brand is becoming synonymous with [category].

The Role

We need a Marketing Manager who thinks like a founder and executes like a machine. You'll own our entire marketing function – from brand to demand gen to product marketing – with the freedom to build something remarkable.

Your 6-Month Goals:

Increase qualified leads from 500 to 2,000/month
Reduce CAC from $1,200 to $800
Launch 2 viral campaigns that reach 1M+ people
Build marketing team from 1 (you) to 3 people

What You'll Do

Drive Growth: Own the entire marketing funnel from awareness to activation
Create Content: Produce blogs, videos, and social content that educates and engages
Build Brand: Define and amplify our brand voice across all channels
Generate Demand: Launch campaigns that drive qualified pipeline
Optimize Conversion: A/B test everything to maximize conversion rates
Manage Channels: Own paid, organic, email, and community marketing
Enable Sales: Create collateral and tools that help close deals
Measure Everything: Build dashboards and report on ROI
Build the Team: Hire and manage contractors/employees as we scale

What We're Looking For

Must-Haves:

3-5+ years of B2B marketing experience, preferably in SaaS
Track record of driving measurable growth (leads, pipeline, revenue)
Experience across multiple marketing channels and tactics
Strong writing skills and ability to create compelling content
Data-driven mindset with experience in analytics tools
Hands-on experience with marketing automation and CRM
Ability to work independently and manage multiple projects

Nice-to-Haves:

Experience at early-stage startups (Series A or earlier)
Background in [relevant industry]
Design skills (Figma, Canva, Adobe)
Video editing capabilities
Experience with PLG and community-led growth
Technical SEO knowledge
Podcast or event production experience

Our Marketing Stack

Website: Webflow/WordPress
Analytics: Google Analytics, Mixpanel, Segment
Email: [Email platform]
CRM: HubSpot/Salesforce
Paid: Google Ads, LinkedIn, Facebook
SEO: Ahrefs, SEMrush
Design: Figma, Canva
Social: Buffer, Hootsuite

Projects You'll Own

📚 Content Engine

Build a content machine that publishes 3x/week and drives 100K organic visits

🎯 Paid Acquisition

Scale paid channels from $10K to $50K/month profitably

🎪 Virtual Event Series

Launch monthly webinars that generate 500+ qualified leads

🏆 Customer Advocacy

Build a program that generates 50+ case studies and testimonials

What We Offer

Compensation: $85,000 - $130,000 + equity (0.1% - 0.3%)
Autonomy: Own the entire marketing function with CEO support
Budget: Significant marketing budget to test and scale
Growth: Clear path to VP Marketing as we scale
Remote: Work from anywhere with flexible hours
Benefits: Health, dental, vision, unlimited PTO
Learning: $2,500 annual budget for courses and conferences

Our Interview Process

Portfolio Review: Share examples of campaigns you've run
Initial Chat (45 min): Discuss your experience and approach
Marketing Challenge (2 hours): Create a mini marketing plan (paid $250)
Team Interviews (2 hours): Meet with CEO, sales, and product teams
Reference Check & Offer: We move quickly for the right person

Join Us

If you're ready to own marketing at a rocket ship and build something you'll be proud of, we want to meet you.

To apply: Send us your best marketing campaign and tell us why it worked.

About This Marketing Manager Job Description Template

This comprehensive marketing manager job description template has been crafted to help you attract top talent in today's competitive market. Based on analysis of successful job postings from leading companies, this template includes all essential elements needed to communicate your opportunity effectively.

What Makes This Template Effective

Clear Structure: Organized sections make it easy for candidates to scan and understand the role
SEO Optimized: Includes relevant keywords to improve visibility on job boards and search engines
Inclusive Language: Written to appeal to diverse candidates and avoid unconscious bias
Comprehensive Coverage: Covers responsibilities, requirements, and benefits thoroughly
Customizable Format: Easy to modify for your specific needs and company culture

How to Use This Template

Copy the template using the button above
Replace all placeholder text (marked with brackets) with your information
Adjust requirements and responsibilities based on your specific needs
Add any unique perks or benefits your company offers
Review for accuracy and compliance with local regulations
Post to your careers page and job boards

Best Practices for Marketing Manager Hiring

When hiring for a marketing manager position, focus on both technical skills and cultural fit. The best candidates will not only have the required experience but also align with your company's values and long-term vision. Use this template as a starting point, but don't forget to inject your company's personality and unique value proposition.