Sales Manager Job Description Template

About [Company Name]

We're transforming how [industry] operates with our [product category]. In just [timeframe], we've grown from 0 to $[ARR] in ARR, and we're accelerating.

Our sales team has closed deals with [impressive customer names], maintained a 127% net revenue retention rate, and shortened our sales cycle by 40%. Now we need a Sales Manager to help us scale from $[current] to $[target] ARR.

The Role

We're looking for a Sales Manager who can build and lead a world-class sales team while still closing deals themselves. This is a player-coach role where you'll spend 50% of your time selling and 50% building the team and processes that will scale us to $100M ARR.

Your Targets:

Team Quota: $3M ARR in Year 1
Personal Quota: $1M ARR
Team Size: Build from 3 to 8 AEs
Efficiency: Achieve 3:1 LTV/CAC ratio

What You'll Do

Close Deals: Personally manage and close enterprise deals ($50K-$250K ACV)
Build the Team: Recruit, hire, and onboard top sales talent
Coach & Develop: Train AEs on our sales methodology and help them exceed quota
Design Playbooks: Create repeatable sales processes that accelerate deal velocity
Optimize Operations: Implement tools and processes to increase efficiency
Forecast Accurately: Maintain pipeline visibility and hit quarterly targets
Collaborate Cross-Functionally: Work with marketing, product, and CS to optimize the entire funnel
Own Metrics: Track and improve win rate, sales cycle, and average deal size

You're Perfect for This Role If You:

Still love being on sales calls and closing deals
Get energy from coaching others to success
Think in systems and processes, not just individual deals
Have sold to [target buyer] at [company size]
Thrive in ambiguous, fast-changing environments
Can recruit A-players who are better than you
Balance empathy with accountability

What We're Looking For

Must-Haves:

5+ years of B2B SaaS sales experience with consistent quota attainment
2+ years of sales management or team lead experience
Track record of closing deals from $25K-$250K ACV
Experience selling to [target buyer persona]
Proven ability to build and scale sales teams
Strong analytical skills and comfort with CRM/sales tools
Excellent presentation and communication skills

Nice-to-Haves:

Experience at high-growth startups (Series A-C)
Background in [relevant industry]
Experience with PLG and sales-assisted motions
Track record of promoting SDRs to AEs
Experience implementing sales methodologies (MEDDIC, Challenger, etc.)
Technical background or ability to demo technical products

Our Sales Motion

Deal Size: $25K-$250K ACV
Sales Cycle: 30-60 days
Buyer Persona: [Title] at [Company Size]
Sales Methodology: [MEDDIC/Challenger/etc.]
Lead Source: 40% inbound, 60% outbound
Tech Stack: Salesforce, Outreach, Gong, Clearbit

Compensation Structure

Base Salary: $90,000 - $130,000
On-Target Commission: $90,000 - $130,000
Total OTE: $180,000 - $260,000
Accelerators: 1.5x rate above 100% of quota
Team Bonus: Additional 10% for team quota attainment
Equity: 0.1% - 0.3% with 4-year vesting
No Cap: Unlimited earning potential

What Else We Offer

President's Club: Top performers earn trips to exotic locations
Career Growth: Clear path to Director/VP of Sales
Learning Budget: $2,500/year for sales training and conferences
Tech Stack: Latest sales tools and unlimited software budget
Flexibility: Remote-first with quarterly sales kickoffs
Benefits: Premium health coverage, unlimited PTO, 401(k) match

Our Interview Process

Initial Screen (30 min): Quick chat about your background and goals
Sales Leader Interview (45 min): Deep dive into your sales experience
Mock Sales Call (45 min): Role-play selling our product
Case Study (1 hour): Present your 30-60-90 day plan
Team Interviews (2 hours): Meet with sales team, product, and CEO
Reference Checks & Offer: We move fast for the right person

Ready to Build Something Special?

If you're excited about building a sales machine from the ground up and want to work with a product that practically sells itself, we want to hear from you.

In your application: Tell us about your biggest deal and your best hire – what made each successful?

About This Sales Manager Job Description Template

This comprehensive sales manager job description template has been crafted to help you attract top talent in today's competitive market. Based on analysis of successful job postings from leading companies, this template includes all essential elements needed to communicate your opportunity effectively.

What Makes This Template Effective

Clear Structure: Organized sections make it easy for candidates to scan and understand the role
SEO Optimized: Includes relevant keywords to improve visibility on job boards and search engines
Inclusive Language: Written to appeal to diverse candidates and avoid unconscious bias
Comprehensive Coverage: Covers responsibilities, requirements, and benefits thoroughly
Customizable Format: Easy to modify for your specific needs and company culture

How to Use This Template

Copy the template using the button above
Replace all placeholder text (marked with brackets) with your information
Adjust requirements and responsibilities based on your specific needs
Add any unique perks or benefits your company offers
Review for accuracy and compliance with local regulations
Post to your careers page and job boards

Best Practices for Sales Manager Hiring

When hiring for a sales manager position, focus on both technical skills and cultural fit. The best candidates will not only have the required experience but also align with your company's values and long-term vision. Use this template as a starting point, but don't forget to inject your company's personality and unique value proposition.