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Marketing Manager Interview Kit

A complete interview kit to evaluate marketing managers on campaign strategy, digital channels, analytics, leadership, and collaboration.

Questions

42

Duration

2-3 hours

Difficulty

Senior

Used By

500+ teams

PDF Format
1,037 downloads

Marketing Knowledge & Strategy

Evaluate understanding of modern marketing channels, campaign execution, and growth strategies.

11 questions

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Question 1: Walk me through a multi-channel campaign you managed. What was the strategy, execution, and outcome?

What to Look For

  • • Strategic planning
  • • Cross-channel integration
  • • Use of analytics tools
  • • Clear ROI measurement
  • • Ability to optimize mid-campaign

Red Flags

  • • No clear strategy
  • • Vague metrics
  • • Focus only on vanity metrics
  • • No optimization

Follow-up Questions

  • • What channels did you prioritize?
  • • What KPIs did you track?
  • • How did you adjust mid-flight?

Scoring Guide

Excellent (9-10):Clear structured strategy with KPIs and ROI results.
Good (7-8):Mentions strategy but lacks detail.
Average (5-6):Generic campaign with no depth.
Poor (1-4):No example.

Question 2: How do you allocate budget across channels like paid search, paid social, email, and SEO?

What to Look For

  • • ROI-driven mindset
  • • Attribution modeling
  • • CAC vs LTV awareness
  • • Experience with B2B SaaS channels
  • • Trade-offs between brand and demand

Red Flags

  • • Spreads budget evenly
  • • No data-driven allocation
  • • Dismisses SEO/email

Follow-up Questions

  • • What frameworks do you use?
  • • How do you handle shifting priorities?
  • • What's your ROI threshold?

Scoring Guide

Excellent (9-10):Explains CAC/LTV, attribution, ROI-driven allocation with examples.
Good (7-8):Mentions ROI but vague.
Average (5-6):Generic.
Poor (1-4):No clue.

Question 3: What are the most important KPIs for measuring SaaS marketing success?

What to Look For

  • • Pipeline contribution
  • • CAC, LTV
  • • Conversion rates
  • • MQL → SQL conversion
  • • Churn impact

Red Flags

  • • Mentions vanity metrics only
  • • No SaaS KPIs
  • • Focuses on impressions only

Follow-up Questions

  • • What's your definition of MQL?
  • • How do you measure attribution?
  • • What dashboards do you use?

Scoring Guide

Excellent (9-10):Lists CAC, LTV, pipeline contribution, conversion, retention metrics.
Good (7-8):Mentions a few relevant KPIs.
Average (5-6):Generic metrics.
Poor (1-4):No clue.

Question 4: How do you manage attribution in a multi-touch sales cycle?

What to Look For

  • • Understanding of attribution models
  • • First vs last vs multi-touch
  • • Tools (HubSpot, Marketo, Salesforce)
  • • Impact on budget allocation
  • • Examples

Red Flags

  • • Thinks attribution is unnecessary
  • • Only uses last-click
  • • No tools

Follow-up Questions

  • • Which model do you prefer?
  • • What challenges have you faced?
  • • How do you explain attribution to execs?

Scoring Guide

Excellent (9-10):Explains models, tools, challenges, and examples.
Good (7-8):Knows models but vague.
Average (5-6):Basic awareness.
Poor (1-4):No clue.

Question 5: Describe your approach to SEO and content marketing strategy.

What to Look For

  • • Keyword research
  • • Content planning
  • • Technical SEO
  • • Link building
  • • Measurement

Red Flags

  • • Thinks SEO is dead
  • • No content strategy
  • • Black hat tactics

Follow-up Questions

  • • What tools do you use?
  • • How do you prioritize keywords?
  • • What's your content distribution strategy?

Scoring Guide

Excellent (9-10):Comprehensive SEO/content strategy with tools and metrics.
Good (7-8):Basic SEO understanding.
Average (5-6):Some awareness.
Poor (1-4):No SEO knowledge.

Question 6: How do you design and execute ABM (Account-Based Marketing) programs?

What to Look For

  • • Target account selection
  • • Personalization
  • • Sales alignment
  • • Multi-channel orchestration
  • • Metrics

Red Flags

  • • No ABM experience
  • • Thinks ABM is just ads
  • • No sales collaboration

Follow-up Questions

  • • How do you select target accounts?
  • • What channels work best?
  • • How do you measure success?

Scoring Guide

Excellent (9-10):Structured ABM approach with personalization and measurement.
Good (7-8):Basic ABM knowledge.
Average (5-6):Some awareness.
Poor (1-4):No ABM experience.

Question 7: Walk me through your email marketing automation strategy.

What to Look For

  • • Segmentation
  • • Nurture flows
  • • Personalization
  • • A/B testing
  • • Deliverability

Red Flags

  • • Batch and blast only
  • • No segmentation
  • • Ignores deliverability

Follow-up Questions

  • • What ESP do you use?
  • • How do you segment lists?
  • • What's your approach to re-engagement?

Scoring Guide

Excellent (9-10):Sophisticated automation with segmentation and testing.
Good (7-8):Basic automation flows.
Average (5-6):Simple email campaigns.
Poor (1-4):No automation.

Question 8: How do you approach content distribution and amplification?

What to Look For

  • • Multi-channel distribution
  • • Repurposing strategy
  • • Paid amplification
  • • Partner channels
  • • Measurement

Red Flags

  • • Publishes and prays
  • • No distribution strategy
  • • Single channel only

Follow-up Questions

  • • What channels work best?
  • • How do you repurpose content?
  • • What's your paid strategy?

Scoring Guide

Excellent (9-10):Comprehensive distribution strategy across channels.
Good (7-8):Some distribution tactics.
Average (5-6):Basic publishing.
Poor (1-4):No distribution plan.

Question 9: Describe your approach to paid media optimization.

What to Look For

  • • Campaign structure
  • • Bidding strategies
  • • Creative testing
  • • Landing page optimization
  • • ROAS focus

Red Flags

  • • Set and forget
  • • No testing
  • • Ignores quality score
  • • No optimization

Follow-up Questions

  • • What's your testing methodology?
  • • How often do you optimize?
  • • What metrics matter most?

Scoring Guide

Excellent (9-10):Structured optimization with testing and ROAS focus.
Good (7-8):Basic optimization tactics.
Average (5-6):Some adjustments.
Poor (1-4):No optimization.

Question 10: How do you design and run growth experiments?

What to Look For

  • • Hypothesis framework
  • • Test design
  • • Statistical significance
  • • Documentation
  • • Learning loops

Red Flags

  • • No experimentation
  • • Random testing
  • • No documentation
  • • Ignores statistics

Follow-up Questions

  • • Give an example of a successful experiment
  • • How do you prioritize tests?
  • • What's your testing velocity?

Scoring Guide

Excellent (9-10):Structured experimentation with hypothesis and measurement.
Good (7-8):Some testing experience.
Average (5-6):Ad hoc testing.
Poor (1-4):No experimentation.

Question 11: What's your strategy for webinars and virtual events?

What to Look For

  • • Topic selection
  • • Promotion strategy
  • • Registration optimization
  • • Follow-up sequences
  • • ROI measurement

Red Flags

  • • Webinars are dead mindset
  • • No follow-up
  • • No measurement

Follow-up Questions

  • • What topics work best?
  • • How do you drive attendance?
  • • What's your conversion rate to pipeline?

Scoring Guide

Excellent (9-10):Complete webinar strategy with promotion and follow-up.
Good (7-8):Basic webinar execution.
Average (5-6):Some experience.
Poor (1-4):No webinar experience.

Behavioral

Assess leadership, communication, and adaptability in marketing.

10 questions

+

Situational

Assess ability to handle real-world marketing challenges.

10 questions

+

Culture & Leadership

Evaluate leadership style, inclusivity, and cultural alignment.

11 questions

+

Complete Marketing Manager Interview Kit

Get all interview questions with scoring guides, red flags, and follow-up questions in a professionally formatted PDF.

PDF • 14 pages2.4 MBUpdated Dec 19, 2025
PDF Format
1,264 downloads

🎯 How to Use This Interview Kit

  1. 1.Review all questions before the interview to understand the evaluation criteria
  2. 2.Select 8-12 questions based on the role's specific requirements and interview time
  3. 3.Use the scoring guide to objectively evaluate each answer
  4. 4.Take detailed notes on specific examples and behaviors mentioned
  5. 5.Use follow-up questions to probe deeper when needed
  6. 6.Compare candidates using the standardized scoring system

Marketing Manager Interview Kit - Complete Interview Kit

Download all questions, evaluation criteria, and scoring guides in a beautifully formatted PDF. Perfect for interview preparation and team alignment.

PDF • 9 pages2.4 MBUpdated Dec 19, 2025
PDF Format
1,297 downloads

Interview Best Practices

✅ Do's

  • • Take detailed notes during the interview
  • • Ask follow-up questions to dig deeper
  • • Give candidates time to think
  • • Use the scoring guide consistently
  • • Document specific examples from answers

❌ Don'ts

  • • Don't rush through questions
  • • Don't ask illegal or discriminatory questions
  • • Don't make snap judgments
  • • Don't forget to sell your company
  • • Don't skip the candidate's questions

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